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Response to: Don’t Make a StartUp… How to present your business is an important decision to any startup… I recently ran across a video on YouTube entitled “Don’t Make a Startup”, view that raises the question: Is it beneficial, to take the time an energy to give the largely false impression that a startup business isn’t a startup at all? Well, my conclusion is: StartUps are Sexy (thus the title). Every company has to be a startup at some point so why not embrace it and let your costumers embrace it.
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Smart companies are sharing secrets with rivals, blogging about products in their pipeline, even admitting to their failures. The name of this new game is RADICAL TRANSPARENCY, and it’s sweeping boardrooms across the nation. Even those Office drones at Dunder Mifflin get it. So strip down and learn how to have it all by baring it all.
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Building a company with vision and a solid set of core values may be more expensive than I imagined.
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